Oracle marketing cloud provides modern marketing solutions connecting cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners. Leading brands use award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts. .
The objective was to combine four acquired digital marketing companies (Eloqua, BlueKai, Responsys, Compendium) into one Oracle Marketing Cloud website that was easy to use, scalable, well organised, provided clients with all the information they needed and helped with lead generation. The design of the website needed to be consistent with the company guidelines and bring together various products in a seamless manner.